What are you wearing? If it's golf apparel, there's a decent chance it has a logo on it. A course crest on the chest. A name stitched on the sleeve. A quiet signal to anyone who knows how to read it.

Nowadays, course logos get stitched onto everything imaginable. For special rounds, the trip to the pro shop for logoed merch ...

Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

AI is impacting the way we live in virtually every industry and across all platforms. In golf course design, however, the capability of AI to help develop ideas and craft new courses has only begun to ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning ...

Every April, patrons walk into Augusta National Golf Club and spend without hesitation. Hundreds of dollars in the Golf Shop is routine, and for some, it goes past a thousand. The logo on those items ...