Campaign Asia

Apple's brand value dips for the first time in 25 years: Interbrand report

After 25 years of uninterrupted growth, Apple's brand value has taken a hit. The tech giant, still the world's most valuable brand according to Interbrand's 2024 Best Global Brands report, saw a 3% ...
Campaign Asia

B2B brand transition proves tough for Canon and Panasonic: Interbrand

Canon and Panasonic are finding it difficult to mobilise themselves as credible B2B brands, according to analysis from Interbrand. Interbrand’s annual ‘Best Global Brands’ ranking of 100 brands ...
Forbes

Declining Consumer Demand Pulls Luxury Brand Valuations Down

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The luxury market is experiencing a significant downturn, ...
Marketing Dive

How a focus on performance marketing has cost brands trillions: report

Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global ...
Forbes

Brand Strategy: What It Is And Why It’s The Pulse Of Great Businesses

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...