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The male beauty boom | Male grooming industry
F or 17-year-old Rohan Malhotra (name changed), a student in a prominent Delhi school, skincare is a performance. Mornings begin with a charcoal cleanser, a swipe of exfoliating toner and a sunscreen ...
Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 ...
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