Mobile marketing firm Augme Technologies announced this week the acquisition of mobile marketing and advertising firm Hipcricket for $44.5 million. The price tag includes $6 million in cash and the ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, ...

Katie is Chief Product Officer at Adjust, a measurement and analytics suite that helps marketers grow their apps across platforms. More often than not, the consequence of forced and unexpected change ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later stage investments. The platform helps businesses ...

Bud Light matches native video with Tinder to reach mobile daters Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its ...

While mobile marketing has been established as a new way to advertise and engage consumers, the ability to purchase on the mobile phone is offering consumers a new channel on which to shop. The ...

Everywhere you go you see people using mobile devices. We use smartphones to stay connected with friends via Facebook and to find directions to a restaurant when we travel, while we use tablets to ...