Users will be able to chat with a brand's AI agent to do things like ask questions and get recommendations.
Interesting Engineering on MSN
Snapchat moves ads into chats with AI agents designed to feel like conversation
Snapchat is expanding its push into AI-driven advertising with a new format built directly ...
Snapchat has introduced AI-powered 'Sponsored Snaps' that let users chat directly with brand AI agents, marking a shift toward conversational advertising. The move comes as AI adoption surges across ...
Today, Videology, a leading software provider for converged TV and video advertising, announced the ability for global customers to use Videology's platform to plan, launch and report on Snapchat ...
Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC ...
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