As marketers grapple with fragmented media environments and diminishing signal fidelity, new research from Omnicom Media Intelligence argues that one of advertising's oldest metric - frequency - has ...

The just-published report -- the first in a planned series of ongoing studies -- also finds there is no rule of thumb for ...

Rachel L. Wasserman, PharmD, of the Department of General Internal Medicine at Brigham and Women's Hospital, is the lead author and David W. Bates, MD, medical director of Clinical and Quality ...